LawyersCLE.com presents

Trial Communication Techniques: the Application of

Advertising, Drama & Psychology to the Trial of a Case

by Labe M. Richman, Attorney at Law, Former Adjunct Professor of Law, Teaching Trial Advocacy

at NY Law School
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This innovative, entertaining, award-winning, multi-media presentation will

teach lawyers:

The key perceptual problems which keep jurors from comprehending

and remembering evidence;

The 12 reasons attorneys should present the case in a visual way;

The effect television has on the way jurors learn;

The most important element of a visual;

The different ways to craft and present effective visuals;

The effect emotion and human motivation have on juror comprehension;

The importance of repetition in trials and the ways that lawyers can repeat facts

without boring the jury and without being stymied by objections that questions

were "asked and answered";

How and when to use movement to grab the attention of the jurors;

How lawyers humanize technical issues for the jury;

The use of primacy at trials and the 7 psychological reasons that primacy works;

The reasons attorneys use storytelling at trials;

How attorneys can use acting imagination exercises to develop their trial

themes and witness questions;

How attorneys can use acting exercises to find the right tone and gestures

for openings and summations;

How and to what extent lawyers should use their own emotions in presenting the case;

How lawyers can conduct voir dire in a respectful, non-salesman-like way and elicit

details about the jurors' values and life experiences while subtly advocating for

their client's cause; and much more.


Labe M. Richman, a trained actor, preeminent (AV rated) trial attorney and former adjunct professor of law, has lectured

at the Natiaonal Institute for Trial Advocacy, The Association of the Bar of the City of New York, Rutgers Law School,

Cardozo Law School, Seton Hall Law School, the Office of the Capital Defender, New York County

Lawyers' Association, the New York State Bar Association and the New York State Association of Criminal Defense

Attorneys. He also taught trial advocacy at New York Law School. He graduated, cum laude, from Cardozo Law

School, where he served on the Law Review. He was a faculty member of the Cardozo Intensive Trial Advocacy Program

and Criminal Appeals Clinic, was a contributing author to Matthew Bender's Criminal Defense Techniques and has

published articles on trial practice in the New York Law Journal. He is also a graduate of the the National Institute for Trial

Advocacy's Teacher Training at Harvard. This course, aimed at both civil and criminal attorneys, recently won the

Innovative Program Award from the NY County Lawyers' Association CLE Institute.


The New York State CLE Board in the past has approved this course for 5.5 hours of CLE credit in the area of Skills. If the course is ordered an application for credit will be made.

Financial assistance available for those with a financial hardship
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For more information about Mr. Richman's teaching experience, click on "Prior Lectures" above.
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Bibliography for Trial Communication Techniques

by Labe M. Richman, Attorney at Law

I. Trial Techniques and Juror Psychology

1, Ball, David. Theatre Tips and Strategies for Jury Trials. National Institute for Trial Advocacy, 1997

(Higly Recommended).

2. Bennett, Cathy E. and Robert Hirschhorn, Bennett's Guide to Jury Selection and Trial Dynamics.

West Publishing, 1993.

3. Hamlin, Sonya. What Makes Juries Listen Today. Glasser Legal Works, 1998 (Highly Recommended).

4. Hoenig, Michael, Jury Trial Innovations, The New York Law Journal, November 9, 1998, p. 6.

5. Lubet, Steven. The Opening Moment. 43 Def. Law J. 1-42, Spring, 1992.

6. Miller, Nina. Mastering the Mindsets, Skills, and Techniques That Get Jurors to Talk. Mouthpiece.

Vol. 11, No. 1, p. 13, (January/February 1998).

7. Pozner, Larry S. and Roger Dodd, Cross-Examination: Science and Techniques. The Michie

Company, 1993.

8. Rieke, Richard and Randall Stutman. Communication in Legal Advocacy. University of

South Carolina Press, 1990.

9. Richman, Labe M., May Jurors Questions Witnesses, The New York Law Journal,

October 25, 2003, p. 4.

10. Richman, Labe M., Opening Within the Rules, The New York Law Journal, July 17, 2003,

pp. 4, 6.

11. Spence, Gerry. How to Argue and Win Every Time. St. Martin's Press, 1995.

12. Siemer, Rothchild, Stein, & Solomon, PowerPoint for Litigators: How to Create

Effective Illustrative Aids and Demonstrative Exhibits for Trial, Mediation, Arbitration,

and Appeal, National Institute for Trial Advocacy, 2000 (Highly Recommended).

13. Vinson, Donald and David Davis. Jury Persuasion: Psychological Strategies and

Trial Techniques. Glasser Legal Works, 1996.

II. Acting and Voice

14. Berry, Cecily. Voice and the Actor. Collier Books, 1973.

15. Ball, David. Theatre Tips and Strategies for Jury Trials, supra.

16. Cole, Toby and Helen Chinoy. Actors on Acting. Crown, 1970.

17. Gordon, Mel. The Stanislavsky Technique. Applause, 1987.

18. Stanislavsky, Constantin. An Actor Prepares. Routledge, 1989.

III. Miscellaneous: Advertising, Presentations, Psychology

19. Faber, Adele and Elaine Mazlish. How To Talk So Kids Will Listen, How to Listen So Kids

Will Talk. Avon, 1980 (Highly Recommended).

20. Gallwey, Timothy and Bob Kriegel. Inner Skiing. Bantam, 1991 (Highly Recommended).

21. Hoff, Ron. I Can See You Naked. Andrews and McMeel, 1992 (Book on Presentations).

22. Lyons, John. Guts: Advertizing from the Inside Out. Amacom, 1987.

23. Reeves, Rosser. Reality in Advertising. Alfred A. Knopf, 1981